Collection: Heineken

Heineken Collection – Amsterdam Brewing Heritage

The Heineken Collection celebrates one of the Netherlands’ most internationally recognized beer brands: Heineken. Founded in 1864 in Amsterdam, Heineken grew from a local brewery into one of the world’s leading beer producers.

What started in a brewery along the Nieuwezijds Voorburgwal became a global icon of Dutch entrepreneurship. The brand’s signature green bottle, red star and bold lettering are instantly recognizable across continents. Yet its roots remain firmly connected to Amsterdam.

The original brewery building now houses the Heineken Experience, one of the city’s most visited attractions. Here, visitors can explore the history of the brand, learn about the brewing process and experience the story behind more than 150 years of craftsmanship.

Heineken represents more than beer. It reflects innovation, global ambition and Dutch business success. From cafés along the canals to international stadium sponsorships, the brand has become part of both Amsterdam’s local culture and global presence.

The Heineken Collection features themed souvenirs, bar-inspired accessories and giftable items that celebrate this brewing legacy. Perfect for beer enthusiasts, visitors to the Heineken Experience or anyone who appreciates Amsterdam’s entrepreneurial spirit.

Celebrate heritage. Celebrate craftsmanship. Celebrate Heineken.