Privacy Policy

This Privacy Policy describes how Souvenirshop Amsterdam, part of By Azara, collects, uses and protects your personal information when you visit or make a purchase from our website.

1. Company Information 
Souvenirshop Amsterdam is operated by By Azara, registered in the Netherlands.

Business name: Souvenirshop Amsterdam 
Legal entity: By Azara 
Chamber of Commerce number: 99371936 
VAT number: NL005382992B86 
Address: Keizersgracht 520-H, 1017 EK Amsterdam, The Netherlands 
E-mail: info@souvenirshopamsterdam.com 

2. Personal Information We Collect 
When you visit our website or place an order, we may collect the following information:

– Name and contact details (such as e-mail address, shipping and billing address) 
– Payment information (processed securely via our payment providers) 
– Order details and purchase history 
– IP address, browser type and device information 
– Website usage data (via cookies and similar technologies) 

3. How We Use Your Information 
We use your personal data to:

– Process and deliver your orders 
– Communicate with you regarding your order or inquiries 
– Improve our website and customer experience 
– Prevent fraud and ensure security 
– Send marketing communications (only if you have given consent) 

4. Legal Basis for Processing 
We process your personal data based on the following legal grounds:

– Contract: to process and deliver your order 
– Legal obligation: to comply with tax and accounting requirements (e.g. retention of invoices) 
– Legitimate interest: to improve our website, prevent fraud and ensure security 
– Consent: for marketing communications via email (you can withdraw this at any time) 

5. Marketing & Email Communication (Klaviyo) 
We use Klaviyo as our email marketing platform. If you subscribe to our newsletter or provide your email address during checkout, your information may be stored and processed by Klaviyo.

We use Klaviyo to send:

– Order-related communications (such as confirmations and updates) 
– Promotional emails and offers (only with your consent) 
– Personalized content based on your interaction with our website 

You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email.

6. Sharing Your Information 
We only share your data with trusted third parties when necessary, including:

– Shopify (our e-commerce platform) 
– Payment providers (such as Shopify Payments, PayPal or others) 
– Shipping and logistics partners 
– Marketing and analytics tools (such as Google Analytics and Klaviyo) 

These parties only process your data to the extent necessary to perform their services.

7. International Transfers 
As we operate globally, your information may be transferred outside the European Economic Area (EEA). In such cases, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.

8. Cookies 
Our website uses cookies and similar technologies to improve your browsing experience and analyze website traffic.

We may use cookies for:

– Website functionality 
– Analytics (such as Google Analytics) 
– Marketing and tracking (such as Klaviyo and other tools) 

Where required, cookies will only be placed after you have given your consent through our cookie banner.

9. Data Retention 
We retain your personal information only for as long as necessary to fulfill the purposes outlined in this policy.

Certain data may be retained longer to comply with legal obligations, such as tax and accounting requirements (for example up to 7 years).

10. Your Rights 
Under applicable data protection laws, you have the right to:

– Access your personal data 
– Request correction of incorrect data 
– Request deletion of your data 
– Object to or restrict processing 
– Withdraw consent for marketing at any time 

To exercise any of these rights, please contact us via e-mail.

11. Children’s Data 
Our website is not intended for individuals under the age of 16. We do not knowingly collect personal data from children.

12. Security 
We take appropriate technical and organizational measures to protect your personal data against unauthorized access, loss or misuse.

13. Changes to This Policy 
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The latest version will always be available on our website.

14. Contact 
If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

info@souvenirshopamsterdam.com