{"title":"Heineken","description":"\u003ch3 data-start=\"0\" data-end=\"50\"\u003eHeineken Collection – Amsterdam Brewing Heritage\u003c\/h3\u003e\n\u003cp data-start=\"52\" data-end=\"335\"\u003eThe Heineken Collection celebrates one of the Netherlands’ most internationally recognized beer brands: \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHeineken\u003c\/span\u003e\u003c\/span\u003e. Founded in 1864 in \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eAmsterdam\u003c\/span\u003e\u003c\/span\u003e, Heineken grew from a local brewery into one of the world’s leading beer producers.\u003c\/p\u003e\n\u003cp data-start=\"337\" data-end=\"606\"\u003eWhat started in a brewery along the Nieuwezijds Voorburgwal became a global icon of Dutch entrepreneurship. The brand’s signature green bottle, red star and bold lettering are instantly recognizable across continents. Yet its roots remain firmly connected to Amsterdam.\u003c\/p\u003e\n\u003cp data-start=\"608\" data-end=\"890\"\u003eThe original brewery building now houses the \u003cspan class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"\u003e\u003cspan class=\"whitespace-normal\"\u003eHeineken Experience\u003c\/span\u003e\u003c\/span\u003e, one of the city’s most visited attractions. Here, visitors can explore the history of the brand, learn about the brewing process and experience the story behind more than 150 years of craftsmanship.\u003c\/p\u003e\n\u003cp data-start=\"892\" data-end=\"1143\"\u003eHeineken represents more than beer. It reflects innovation, global ambition and Dutch business success. From cafés along the canals to international stadium sponsorships, the brand has become part of both Amsterdam’s local culture and global presence.\u003c\/p\u003e\n\u003cp data-start=\"1145\" data-end=\"1403\"\u003eThe Heineken Collection features themed souvenirs, bar-inspired accessories and giftable items that celebrate this brewing legacy. Perfect for beer enthusiasts, visitors to the Heineken Experience or anyone who appreciates Amsterdam’s entrepreneurial spirit.\u003c\/p\u003e\n\u003cp data-start=\"1405\" data-end=\"1469\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eCelebrate heritage. Celebrate craftsmanship. Celebrate Heineken.\u003c\/p\u003e","products":[],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/0569\/1226\/collections\/ChatGPT_Image_15_feb_2026_19_01_18.png?v=1771178504","url":"https:\/\/souvenirshopamsterdam.com\/collections\/heineken.oembed","provider":"Souvenirshop Amsterdam","version":"1.0","type":"link"}